About
Hi. My name is Iain.
I help sports brands deliver world class sporting events, ensuring clients, guests, and athletes alike are set up for success.
I bring to the sport consulting world 20 years of experience, learned on the sidelines and in the offices of the biggest professional sports brands and on the biggest stages.
Sporting events can be an unrivaled revenue generator but it takes work behind the scenes to deliver an event in line with strategic goals. With IDN SEC you will have a partner to creatively solve problems. Our mission is to deliver a seamless event for all stakeholders by developing well thought out plans and in doing so, help surpass established benchmarks.
I bring a dozen years working in the NFL and their tent pole events in the Super Bowl and Pro Bowl. On a smaller scale yet equally as thrilling has been course marking a 240 mile trail race around Moab, UT. Each event leaves a unforgettable imprint on people’s lives and an experience they treasure and talk about for years.
At the same time, I’m a veteran ultramarathon runner. As an athlete and professional working at the highest level of sports allows me to appreciate the needs of the athletes, organization, and fans. This unique perspective gives me the ability to bring together all aspects of event operations and at every level of the organization.
There are moments working in sports where I pinch myself, as an idea evolves and grows into an unforgettable, life altering event. I’m grateful for those moments and look forward to adding pages of memories in the future.